Big Pharma Getting Back Together with Medical Education
"In most cases, life sciences companies provide funding or grants to third parties, who eventually put together the CME event without any company collaboration," said Natalie DeMasi, research team leader at Cutting Edge Information. "In contrast, company-driven medical education are programs created and organized by the company."
At the global level, however, the structure and regulations may be different. A top 10 company's global team reported that both CME funding and unaccredited medical education fall under medical affairs. This same company said that its global team does not have a separate speaker bureau group to maintain relationships with possible thought leader presenters. Product type influences these factors. For blockbuster products – and especially those in large therapeutic areas, such as cardiology – speaker bureaus may be more necessary to maintain all the speaker relationships.
Medical Education: Innovating CME to Improve Patient Outcomes, available at https://www.cuttingedgeinfo.com/product/medical-education/, includes detailed metrics, best practices and insights into four main areas of medical education:
This report examines medical education budget and staffing resources, as well as activities, trends, and event planning approaches. It highlights new, exciting ways that teams are elevating the value of medical education. Continue>
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